Springbok and Dawn join forces to deliver mission-driven growth

The renowned digital agency unites with mission-driven creative agency to lead a new era of purpose

Amsterdam, March 8 2022 - International digital firm Springbok is coming together with Amsterdam creative and strategic agency Dawn, in what their leaders describe as a definitive break from traditional agency consolidations. While the individual agency brands will be retained, the senior team will merge to form what they describe as 'a new kind of agency that will reinvent marketing for 21st century brands'.

With a combined workforce of over 300, the new organisation will break down walls between brand strategy, creativity, data and technology for a growing roster of international clients; combining the power of digital transformation with value transformation to drive positive change.

The last two years have marked a period of impressive growth for Springbok. In late 2020 the business combined with Adeptiv, setting a new competitive benchmark in the region. Meanwhile the brand has continued to add scale and strength, with a growing international client list from Rituals and Renault to T-Mobile.

Dawn has been creating new beginnings for brands since its 2008 inception. The agency's way of working focuses on helping brands like Triodos Bank, StepStone, Grolsch Brewery, Artis, LeasePlan and Greenpeace impact society in a positive way, while at the same time growing their business.

Combining these capabilities is not about volume, but value – human and societal, as well as commercial. Better service, better quality, better outcomes – aiming to prove the hypothesis that what is good for society is also good for business.

Kim Verhaeghen, the CEO and co-founder of Springbok said, 'Sometimes things are larger than yourself. The coming together of Dawn and Springbok feels like it was meant to happen. Together we are able to create an agency with the potential of redefining brands, businesses and society towards a positive future. We want to take responsibility and a leading role to reinvent our profession, even reinvent our industry. Together we want to become a magnet for talent and brands that have the ambition to reshape the future for generations to come.'

Inge Ligthart, CEO of Dawn said, 'Dawn enjoys a longstanding reputation on mission-driven brand strategy and high-end creativity that moves the needle for the brands we partner with. Together with Springbok we're supercharging that mission, to make a difference in a world where tech needs to prove its trustworthiness and brands need to find a new approach towards society. It's not necessarily about "making the world a better place", but it’s all about not harming it. Are we there yet? No. But this is our pledge to ourselves, our people and our clients. We are not in for the quick win, but for the long haul' – that's what being mission-driven means.’

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About Springbok

Springbok is a rapidly expanding agency that reinvents digital for ambitious brands. It creates enduring impact by establishing meaningful connections between brands, such as Bridgestone, T-Mobile, Harman, Rituals and Mercedes-Benz, and their communities in the Benelux and beyond. Springbok was founded in 2014 and currently boasts a team of over 300 talents with six offices in Belgium and the Netherlands.

About Dawn

Established in 2008, Dawn has focused from the outset on creating positive change, by, for and with brands, under the motto ‘Mission-Driven Growth’. In 2017 the agency was named Agency of the Year, and in 2019 it became the first advertising agency in the Netherlands to receive BCorp certification. The agency consists of three practices: Brand Strategy, Identity and Campaigning. Dawn’s Dutch and international clients include Triodos Bank, International job platform StepStone, insurance company Zilveren Kruis, Grolsch brewery, DPG Media, Oxfam Novib, LeasePlan, Dutch leading business news medium FD, Erasmus University, ARTIS Amsterdam Royal Zoo, and the Dutch promotion agency NBTC.